The British government has pledged to investigate the use of dynamic pricing by ticketing websites after Oasis fans got priced out of the band’s surprise reunion tour. The UK’s advertising regulator told BBC News it had received 450 complaints regarding misleading ticket prices and availability, with many tickets more than doubling in price. Sales began on Saturday and sold out within hours after thousands of hopeful buyers spent the day in online queues.
On Ticketmaster, the cost of some tickets increased from £135 (about $177 USD) when sales began, to over £350 (about $460 USD). UK Culture Secretary Lisa Nandy told ITV News that the government will “include issues around the transparency and use of dynamic pricing, including the…
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