Meta Platforms is advancing its efforts in the artificial intelligence space by developing an AI-based search engine.
This move aims to decrease its dependence on Alphabet’s Google and Microsoft’s Bing. The project comes as the competition within the AI search engine market intensifies, with industry players such as OpenAI, Google, and Microsoft striving for market leadership.
Meta’s Strategic Shift to AI Search
Meta’s new AI search engine will provide users with conversational answers about current events through Meta AI. This chatbot, already integrated into platforms like WhatsApp, Instagram, and Facebook, currently utilizes Google and Bing for information on various topics, including news, stocks, and sports.
By creating its own search solution, Meta aims to control the search experience more directly and reduce reliance on external providers.
The development was initially reported by The Information, citing a source familiar with Meta’s search engine project. According to the report, Meta’s search engine is expected to enhance user engagement with Meta AI, providing a more seamless and direct way to obtain information. Meta has not yet issued a public comment on the new development.
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